Experts in Player Data Management

Affinity Sports — the specialists in Player Data Management — offers solutions for National, Regional, State and local sports associations with powerful integrated tools to run associations, leagues, clubs, tournaments and teams.

Time Really Matters

Integrated Sports Data Management made easy.  Coaches and volunteers are passionate for the game they love, not constantly filling out forms with information that they have already provided.  Affinity Sports’ integrated ShareView platform lets people save time while delivering state of the art compliance services, eliminating errors and increasing compliance efficiency so you can grow your business while reducing staff and volunteer workload to allow your association to deliver better member service and growing the game.

Evaluating the latest trends in data management, Affinity Sports is an expert on data aggregation and governance.  From historical reporting to forecasting future growth, appropriately aggregating and managing data will be what drives new association and participant growth and what separates successful associations from the pack.

“At Affinity Sports, we are focused on bringing the best business technology to the youth & adult sports markets,” said Mark Skeen, CEO of Affinity Sports.

“We are our clients’ technology partner and our goal is to show people how Affinity’s integrated technology solutions drastically reduce the work involved in managing a sports organization and ensuring compliance with all association rules,” said Skeen.


Enterprise Level Data Services

Since 2002, Affinity Sports has deployed its ShareView technology platform to its client sports associations, clubs and leagues to ensure access to real time information and aggregated participant data which allow our clients to develop an understanding of historical and future business trends.


Our system capabilities allow National Governing Bodies and Associations to efficiently streamline their organizations — and grow while reducing overhead costs.

4 Millions Annual Users

Associations, Leagues, Clubs, Tournaments, Teams, Coaches, Players and their Families log into and utilize various elements of Affinity’s integrated ShareView technology platform.

Data Management & Compliance:

Integrated data management and compliance for every sport on every level: national, regional, state and local.

Online Registration

Affinity’s Integrated Registration service saves you time and money with the player and volunteer registration data seamlessly flowing into our association’s integrated ShareView technology platform without any need for manual uploads.


Highly Secure & responsive platform exceeds customer expectations.

Customer Service

Market leading customer service — we are here whenever you need us.

Tournaments, Events & Camps

Integrated registration service, real time game scoring and drag-n-drop scheduling.


Unique Player IDs & Family Unit

Affinity issues unique player ID’s that stay with a player throughout their amateur sports career.  This ensures accuracy and security while eliminating duplicate records.

Risk Management

Background checks for administrators and coaches with automatic status summary.

Player Eligibility & Return to Play Protocols

Shareview tracks player and team eligibility through the year including player transfers, red and yellow cards, ejections, return to play protocols to enforce compliance rules and to protect our kids, organizations and sports.


From coaching educations to camps and seminars – all made simple.

Automated Data Migration

All of ShareView’s modules can be automatically updated with player and league information. Registering competitive teams for the next season can be completed through a drag and drop of last year’s data with minor modifications for updated players.

Referee Assignment

Dedicated to bringing technology to help referees, Affinity Sports has the right solution.

What Our Clients Say About Us

  • "We have worked with Affinity over many years. During this time, they have fundamentally changed the way we operate at Utah Youth Soccer. We are now a membership organization specializing in providing a top quality soccer experience."

    Cindy BaronCindy BaronUtah Youth Soccer
  • “With Affinity’s integrated Online Registration, we are collecting 25% more revenue (roughly $500,000), on time and up front. Utah stopped using paper player cards and has mandated Digital Player Cards.”

    Brian SmithBrian SmithUtah Youth Soccer President
  • “Affinity Sports’ leading technology will improve our ability to work with our players, coaches and referees and allow us to focus on growing the game of soccer in Florida.

    Jennifer WestonJennifer WestonExecutive Director of Florida State Soccer Association
  • "Affinity Sports offers Florida the most complete solution for registering our players.  Affinity Sports’ comprehensive online registration and sports management software is the best on the market and we are thrilled to be working with their talented staff."

    Jennifer WestonJennifer WestonExecutive Director of FloridaState Soccer Association
  • "We were so blown away with what Affinity Sports offers. Their evolving, intuitive online registration and sports management software is amazing. We reviewed six different companies' online registration platforms looking for the best solution for South Carolina Youth Soccer. Affinity Sports sells itself. Affinity Sports is more efficient than the others, very user-friendly and flexible."

    Rachel BolickRachel BolickExecutive Director of South Carolina Youth Soccer
  • "Utah Youth Soccer Association collects 25%, roughly $500,000 MORE than before by using Affinity Registration. More soccer organizations would benefit from unburdening themselves from this problem. We receive 100% of our money and it's all done with a lot less work."

    Brian SmithBrian SmithUtah Youth Soccer President