Meet the team

Technology surrounds us everywhere but on the soccer field,” said Mark Skeen, CEO of Affinity Sports, a San Diego based firm specializing in solutions for sports organizations. “I knew we could bring useful technology to the soccer fields across America and have a positive impact on growing the game and keeping our kids safe.”

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Affinity Sports Executive Leadership Team

What Our Clients Say About Us

  • "We have worked with Affinity over many years. During this time, they have fundamentally changed the way we operate at Utah Youth Soccer. We are now a membership organization specializing in providing a top quality soccer experience."

    Cindy BaronCindy BaronUtah Youth Soccer
  • “Affinity Sports’ innovative platform has benefits not available elsewhere on the market.”

    Dave LarabaDave LarabaExecutive Director of West Virginia Soccer Association
  • “In my years of experience, having the best technology creates the best opportunity. Affinity Sports gives us this opportunity & advantage.”

    Terry FisherTerry FisherCEO of Washington Youth Soccer
  • "Affinity's online registration has really been a huge asset to our youth soccer program. It has given me more time to focus on the players rather than the paperwork. Registration is simple to set up and offers flexible payment plans to increase efficiency in collection. The time I was spending following up with families to collect payment and paperwork has been almost completely eliminated. The enrollment reports are easy to access and very user friendly. I highly recommend this system for all registration!"

    Vickie NorrisVickie NorrisPoway SC Registrar and Club Administrator
  • "Life is so unpredictable. If you think about everything we do every day — you realize we are constantly using our cell phones. Affinity Sports understands that — their Interactive Digital Cards are great. If for any reason the youth soccer player cards go missing — there is always somebody with a cell phone on the field."

    Rachel BolickRachel BolickExecutive Director of South Carolina Youth Soccer
  • "We are moving from a complex multi-system environment to Affinity’s integrated system, we expect to greatly improve our service levels to our customers while improving efficiencies within the state office."

    Todd LincolnTodd LincolnWashington Youth Soccer Competitive Programs & Business Practices Advisor