Affinity Development Group

Affinity Sports (“Affinity”) is a division of Affinity Development Group (ADG) a profitable 130 employee company with $35 million in annual revenue. ADG is a full-service technology, operations, consulting, and marketing company located in San Diego, CA. Founded in 1996, ADG specializes in Customer Relationship Management (CRM) programs for companies with established brands and customer bases. These proven and innovative programs and processes have yielded successful results for industry-leading companies, including Costco, Ford, AGPA, Prudential, Aetna, and AAA. In 2002 ADG reviewed the technical requirements in response to an RFP for Cal South Youth Soccer. ADG discovered that many of the independent technical solutions could be adapted to meet not only Cal South’s requirements but also all USYS state association and affiliate requirements. Affinity Development Group became Cal South’s vendor in 2003 and invested approximately $5 million in the formation of Affinity Sports.