ABOUT US

Since its inception in 2002, Affinity Sports has focused on continuous technology improvements to become the nation’s largest integrated data management and compliance software solutions provider to sports associations and their member clubs, leagues, tournaments and teams.

In August 2016, Affinity Sports joined the DICK’s Sporting Goods family of businesses. Together with Blue Sombrero, a leader in online registration, web design and schedule management for youth sport and recreation leagues, DICK’S Sporting Goods is creating a single solution for youth sports organizations nationwide, powered by DICK’S Team Sports HQ.

At DICK’S Sporting Goods, each member of our winning team is connected through a common belief and passion for our Core Values:

  • Driven – We play to win.
  • Committed – We believe in relentless improvement.
  • Skilled – We are focused, and precise.
  • Passionate – We live for our sport, our team, and our community.

At DICK’S, we believe in a better world through sports. This belief has been at the heart of our winning culture since the very beginning.

Dick Stack, founder of DICK’S Sporting Goods, believed that sports play a vital role in teaching our children fundamental values like a strong work ethic, teamwork and good sportsmanship. And, he understood that supporting the organizations that make youth sports possible is the best way to promote those values.

Today, that legacy continues, with DICK’S Sporting Goods strongly supporting youth sports in the communities where we live, work and play.

Affinity Sports interacts with and assists more than 1.2 million players, 250,000 administrators and 4,500 leagues and clubs through 18 US Youth Soccer State Associations and 10 US Adult Soccer State Associations.  This year through its Community Youth Sports Program, DICK’S Sporting Goods will donate thousands of coach’s equipment kits to youth sports organizations – reaching over a million young athletes.

 

People Using Affinity ShareView Platform

Players Registered

Teams Registered

State Associations

Club Registration Clients with $130 million of player registration fees

Dollars of Credit card and E-Check registration fees processed

 

What Our Clients Say About Us

  • "We are going from a multi-system environment to Affinity’s integrated system; we expect to greatly improve our service levels to our customers while improving efficiencies within the state office."

    Hans HobsonHans HobsonTennessee Youth Soccer Executive Director
  • “Affinity Sports’ innovative platform has benefits not available elsewhere on the market.”

    Dave LarabaDave LarabaExecutive Director of West Virginia Soccer Association
  • "All the other online registration platforms wanted to know what our problems were. Affinity Sports wanted to know where we want to go in the future. They have a solution to our problems today and can help us meet our goals for tomorrow."

    Rachel BolickRachel BolickExecutive Director of South Carolina Youth Soccer
  • "Life is so unpredictable. If you think about everything we do every day — you realize we are constantly using our cell phones. Affinity Sports understands that — their Interactive Digital Cards are great. If for any reason the youth soccer player cards go missing — there is always somebody with a cell phone on the field."

    Rachel BolickRachel BolickExecutive Director of South Carolina Youth Soccer
  • "We have worked with Affinity over many years. During this time, they have fundamentally changed the way we operate at Utah Youth Soccer. We are now a membership organization specializing in providing a top quality soccer experience."

    Cindy BaronCindy BaronUtah Youth Soccer
  • “Affinity Sports has been an amazing technology partner as we’ve worked with AIG to launch our new insurance policy, Registration Saver.  Their talented team of professionals have been instrumental in helping us introduce our product into their substantial market share of the youth soccer industry nationwide. Being part of Affinity Advantage has given us the opportunity to put Registration Saver in front of hundreds of thousands of potential customers who need our product.”

    Jeffrey WardJeffrey WardCEO Next Wave Insurance Services, LLC