Since its inception in 2002, Affinity Sports has focused on continuous technology improvements to become the nation’s largest integrated data management and compliance software solutions provider to sports associations and their member clubs, leagues, tournaments and teams.

In August 2016, Affinity Sports joined the DICK’s Sporting Goods family of businesses. Together with Blue Sombrero, a leader in online registration, web design and schedule management for youth sport and recreation leagues, DICK’S Sporting Goods is creating a single solution for youth sports organizations nationwide, powered by DICK’S Team Sports HQ.

At DICK’S Sporting Goods, each member of our winning team is connected through a common belief and passion for our Core Values:

  • Driven – We play to win.
  • Committed – We believe in relentless improvement.
  • Skilled – We are focused, and precise.
  • Passionate – We live for our sport, our team, and our community.

At DICK’S, we believe in a better world through sports. This belief has been at the heart of our winning culture since the very beginning.

Dick Stack, founder of DICK’S Sporting Goods, believed that sports play a vital role in teaching our children fundamental values like a strong work ethic, teamwork and good sportsmanship. And, he understood that supporting the organizations that make youth sports possible is the best way to promote those values.

Today, that legacy continues, with DICK’S Sporting Goods strongly supporting youth sports in the communities where we live, work and play.

Affinity Sports interacts with and assists more than 1.2 million players, 250,000 administrators and 4,500 leagues and clubs through 18 US Youth Soccer State Associations and 10 US Adult Soccer State Associations.  This year through its Community Youth Sports Program, DICK’S Sporting Goods will donate thousands of coach’s equipment kits to youth sports organizations – reaching over a million young athletes.


People Using Affinity ShareView Platform

Players Registered

Teams Registered

State Associations

Club Registration Clients with $130 million of player registration fees

Dollars of Credit card and E-Check registration fees processed


What Our Clients Say About Us

  • "We are moving from a complex multi-system environment to Affinity’s integrated system, we expect to greatly improve our service levels to our customers while improving efficiencies within the state office."

    Todd LincolnTodd LincolnWashington Youth Soccer Competitive Programs & Business Practices Advisor
  • "Affinity Sports offers Florida the most complete solution for registering our players.  Affinity Sports’ comprehensive online registration and sports management software is the best on the market and we are thrilled to be working with their talented staff."

    Jennifer WestonJennifer WestonExecutive Director of FloridaState Soccer Association
  • “Technology can save the soccer game. Forfeiting a game because of missing player cards is a nightmare that can be avoided. Southern California’s Presidio Soccer League and San Diego Development Academy will be using Affinity Sports’ Digital Cards this Fall Season.”

    Bob TurnerBob TurnerPresident Presidio Soccer League
  • “With Affinity’s integrated Online Registration, we are collecting 25% more revenue (roughly $500,000), on time and up front. Utah stopped using paper player cards and has mandated Digital Player Cards.”

    Brian SmithBrian SmithUtah Youth Soccer President
  • "We have worked with Affinity over many years. During this time, they have fundamentally changed the way we operate at Utah Youth Soccer. We are now a membership organization specializing in providing a top quality soccer experience."

    Cindy BaronCindy BaronUtah Youth Soccer
  • “In my years of experience, having the best technology creates the best opportunity. Affinity Sports gives us this opportunity & advantage.”

    Terry FisherTerry FisherCEO of Washington Youth Soccer