ABOUT US

Since its inception in 2002, Affinity Sports has focused on continuous technology improvements to become the nation’s largest integrated data management and compliance software solutions provider to sports associations and their member clubs, leagues, tournaments and teams.

In August 2016, Affinity Sports joined the DICK’s Sporting Goods family of businesses. Together with Blue Sombrero, a leader in online registration, web design and schedule management for youth sport and recreation leagues, DICK’S Sporting Goods is creating a single solution for youth sports organizations nationwide, powered by DICK’S Team Sports HQ.

At DICK’S Sporting Goods, each member of our winning team is connected through a common belief and passion for our Core Values:

  • Driven – We play to win.
  • Committed – We believe in relentless improvement.
  • Skilled – We are focused, and precise.
  • Passionate – We live for our sport, our team, and our community.

At DICK’S, we believe in a better world through sports. This belief has been at the heart of our winning culture since the very beginning.

Dick Stack, founder of DICK’S Sporting Goods, believed that sports play a vital role in teaching our children fundamental values like a strong work ethic, teamwork and good sportsmanship. And, he understood that supporting the organizations that make youth sports possible is the best way to promote those values.

Today, that legacy continues, with DICK’S Sporting Goods strongly supporting youth sports in the communities where we live, work and play.

Affinity Sports interacts with and assists more than 1.2 million players, 250,000 administrators and 4,500 leagues and clubs through 18 US Youth Soccer State Associations and 10 US Adult Soccer State Associations.  This year through its Community Youth Sports Program, DICK’S Sporting Goods will donate thousands of coach’s equipment kits to youth sports organizations – reaching over a million young athletes.

 

People Using Affinity ShareView Platform

Players Registered

Teams Registered

State Associations

Club Registration Clients with $130 million of player registration fees

Dollars of Credit card and E-Check registration fees processed

 

What Our Clients Say About Us

  • “With Affinity’s integrated Online Registration, we are collecting 25% more revenue (roughly $500,000), on time and up front. Utah stopped using paper player cards and has mandated Digital Player Cards.”

    Brian SmithBrian SmithUtah Youth Soccer President
  • “We were so blown away with what Affinity Sports offers. Their intuitive online registration software is amazing.”

    Rachel BolickRachel BolickExecutive Director of South Carolina Youth Soccer
  • "Utah Youth Soccer Association collects 25%, roughly $500,000 MORE than before by using Affinity Registration. More soccer organizations would benefit from unburdening themselves from this problem. We receive 100% of our money and it's all done with a lot less work."

    Brian SmithBrian SmithUtah Youth Soccer President
  • "We have worked with Affinity over many years. During this time, they have fundamentally changed the way we operate at Utah Youth Soccer. We are now a membership organization specializing in providing a top quality soccer experience."

    Cindy BaronCindy BaronUtah Youth Soccer
  • “Affinity Sports’ leading technology will improve our ability to work with our players, coaches and referees and allow us to focus on growing the game of soccer in Florida.

    Jennifer WestonJennifer WestonExecutive Director of Florida State Soccer Association
  • "We are moving from a complex multi-system environment to Affinity’s integrated system, we expect to greatly improve our service levels to our customers while improving efficiencies within the state office."

    Todd LincolnTodd LincolnWashington Youth Soccer Competitive Programs & Business Practices Advisor