ABOUT US

Since its inception in 2002, Affinity Sports has focused on continuous technology improvements to become the nation’s largest integrated data management and compliance software solutions provider to sports associations and their member clubs, leagues, tournaments and teams.

In August 2016, Affinity Sports joined the DICK’s Sporting Goods family of businesses. Together with Blue Sombrero, a leader in online registration, web design and schedule management for youth sport and recreation leagues, DICK’S Sporting Goods is creating a single solution for youth sports organizations nationwide, powered by DICK’S Team Sports HQ.

At DICK’S Sporting Goods, each member of our winning team is connected through a common belief and passion for our Core Values:

  • Driven – We play to win.
  • Committed – We believe in relentless improvement.
  • Skilled – We are focused, and precise.
  • Passionate – We live for our sport, our team, and our community.

At DICK’S, we believe in a better world through sports. This belief has been at the heart of our winning culture since the very beginning.

Dick Stack, founder of DICK’S Sporting Goods, believed that sports play a vital role in teaching our children fundamental values like a strong work ethic, teamwork and good sportsmanship. And, he understood that supporting the organizations that make youth sports possible is the best way to promote those values.

Today, that legacy continues, with DICK’S Sporting Goods strongly supporting youth sports in the communities where we live, work and play.

Affinity Sports interacts with and assists more than 1.2 million players, 250,000 administrators and 4,500 leagues and clubs through 18 US Youth Soccer State Associations and 10 US Adult Soccer State Associations.  This year through its Community Youth Sports Program, DICK’S Sporting Goods will donate thousands of coach’s equipment kits to youth sports organizations – reaching over a million young athletes.

 

People Using Affinity ShareView Platform

Players Registered

Teams Registered

State Associations

Club Registration Clients with $130 million of player registration fees

Dollars of Credit card and E-Check registration fees processed

 

What Our Clients Say About Us

  • "Affinity Sports offers Florida the most complete solution for registering our players.  Affinity Sports’ comprehensive online registration and sports management software is the best on the market and we are thrilled to be working with their talented staff."

    Jennifer WestonJennifer WestonExecutive Director of FloridaState Soccer Association
  • "Life is so unpredictable. If you think about everything we do every day — you realize we are constantly using our cell phones. Affinity Sports understands that — their Interactive Digital Cards are great. If for any reason the youth soccer player cards go missing — there is always somebody with a cell phone on the field."

    Rachel BolickRachel BolickExecutive Director of South Carolina Youth Soccer
  • "We are moving from a complex multi-system environment to Affinity’s integrated system, we expect to greatly improve our service levels to our customers while improving efficiencies within the state office."

    Todd LincolnTodd LincolnWashington Youth Soccer Competitive Programs & Business Practices Advisor
  • “Affinity Sports has been an amazing technology partner as we’ve worked with AIG to launch our new insurance policy, Registration Saver.  Their talented team of professionals have been instrumental in helping us introduce our product into their substantial market share of the youth soccer industry nationwide. Being part of Affinity Advantage has given us the opportunity to put Registration Saver in front of hundreds of thousands of potential customers who need our product.”

    Jeffrey WardJeffrey WardCEO Next Wave Insurance Services, LLC
  • "We were so blown away with what Affinity Sports offers. Their evolving, intuitive online registration and sports management software is amazing. We reviewed six different companies' online registration platforms looking for the best solution for South Carolina Youth Soccer. Affinity Sports sells itself. Affinity Sports is more efficient than the others, very user-friendly and flexible."

    Rachel BolickRachel BolickExecutive Director of South Carolina Youth Soccer
  • "Utah Youth Soccer Association collects 25%, roughly $500,000 MORE than before by using Affinity Registration. More soccer organizations would benefit from unburdening themselves from this problem. We receive 100% of our money and it's all done with a lot less work."

    Brian SmithBrian SmithUtah Youth Soccer President